No matter what your print project
is, whether it be flyers, brochures or a presentation, there are ways to make
it go smoother by keeping certain things in mind. You can help streamline the process by having
certain things in order before even approaching a printer.
Here
are 7 helpful
tips that you can do
to help keep things
smooth with
your printer:
1. Pay attention to what size you
send in and what size you're ordering.
Proper sizing is important when
working with a printer. If you send them a file that you created in 8.5 x 11 but
request something that's 11 x 17, or vice versa, don't expect it to be easy. Those
dimensions don’t scale up equally and can take much effort to create. This is a
common problem when printers receive files and doing this will only irritate
and make more work for them. Your graphics may change size and the project
could end up not looking like it’s supposed to.
2. Make sure to follow the
directions of the printer and send in the proper file type.
Printers should let you know what
they need from you in order to move forward. These things will include the type
of file that they work with. Make sure you send PDF files to your printer. If
you send them something in Word, Publisher, Corel Draw, or even InDesign, they
can have a hard time printing it. Even if those files are setup properly, it
adds an extra step that can mess up the vision of what you wanted. If you send
a PDF to begin with, you can avoid all those problems that can happen during
conversions. This will save a lot of time and headache for everyone.
3. Review the entire proof before
responding.
To make the editing process
efficient, make sure to look over the entire proof before you start
requesting changes and avoid sending multiple emails of changes. Also, the more
detailed you are in looking things over, the quicker the changes you request
will be and the faster you can get your print project to where you want it to
be. Remember, it’s the smallest mistakes that are the easiest to miss so be
thorough before approving your proof!
4. Don’t try to negotiate down
prices.
Printing companies are just like
most any other company. They won't haggle with you, so don't try. The prices
are set for a reason and you will be expected to pay them, just like every
other client. Printers don't play favoritism. Trying to get the price down will
only irritate the printer and waste everyone's time.
5. A printing company's job is more
complicated than you think it is.
The process is more complicated
than just hitting “print.” There is a reason you're paying professionals. The
equipment that is used is much more complicated than what you may buy and use
on your own. Completing your request takes multiple
people, multiple computers and often times even multiple printing machines.
6. Plan for production and
turnaround time.
Standard
production time can take between 3 and 5 days. The turnaround times are given
because there is a schedule that these companies need to adhere to in order to satisfy
all of their customers. While rush jobs can be taken on, you
can't expect each order to be rushed. You also have to keep in mind that rush
jobs will cost you extra. It's better for both you and for the printing company
if you simply plan ahead.
7. Know
what you want going in.
Make sure you
design your print project in detail before sending it into a printer. You want
to have a clear vision of what you want and have it executed before you start
the printing process. The better you plan your print project, the easier it
will be for both your printer and you to get it done and done properly.
By making sure
to plan ahead, you can assure that your experience with a printing company is a
pleasant and positive one. This will also help you build a lasting professional
and profitable relationship that can help you with all your printing needs
going forward.
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