Marketers can often get caught up in word counts and
creating lengthy messages. No matter
what you’re writing, it’s important to keep your copywriting simple. More words will not mean that your message is
better received. These three tips will
help you keep your writing simple and readable.
Have a Purpose with
Your Writing
This means that you need to consider what your purpose is
and how you can connect with your audience.
Determine what your purpose is before sitting down to write your
materials. Are you trying to sell a
webinar? Do you want them to sign up for
an estimate? Are you selling them a new
widget? This will help you connect with
your audience.
You also need to think about your audience to help you get
into their mindset to determine what motivates them, and what will convince
them to go through with your call to action.
You will want to try to be logical and emotional as you consider the
different reasons your readers may respond to your writing. People like facts to back up what their
emotions are telling them.
Less is More
You want your writing to be easily readable, and that can be
accomplished by trying to keep your writing scan-able. Aim for clear and concise over verbose. In fact, you should aim to hit a 5th or
6th-grade level understanding for your writing because this means that it won’t
take long for your audience to get your message. There are websites that will grade your
materials to let you know what grade level you wrote it at to help you get a
better idea of what constitutes what grade.
Wait to Send
One of the best things you can do is write something, and
then set it aside before sending it out. This gives you a chance to read it
over again with fresh eyes to ensure that you don’t need to add any final
touches or change things up. It can be
helpful to read things out loud as you may notice things that you missed when
reading quietly. At this point, you can
also ask for other eyes on your work to see what they think. Bad grammar or spelling can be just as big a
turn-off as work that’s too wordy.
Following the KISS method of keeping your copywriting simple
stupid will help to ensure that your readers actually read through what you’ve
written. Short and sweet is often a
powerful way to go in your marketing as it helps to connect the person with
your message without clouding it with unnecessary extra information.
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