You already have a lot
on your plate whether you're running an entire business or managing your team.
Adding design work on top of that can be a lot to take on. Print materials are
important for marketing your business out in your community, but doing it all
yourself can be a very daunting task.
While you may think
that if you do it yourself, you'll be saving money, could you also run the risk
of your materials not turning into an effective campaign. You may wonder if the
color scheme or the wording you chose is effective. Fixing things later on will
make it much more expensive than if you hired a professional in the first
place.
These people are
professionals for a reason. They will customize specific designs for your
company. They have experience with what works and what doesn't. They know the
most effective approaches to communicate to your customers as well as what your
competitors in the market are doing.
Reasons to Invest in a
Graphic Designer for Your Print Materials:
- It will save you
time and money.
You may look at hiring
a graphic designer as an initial investment that you don't want to pay, but it
will actually end up saving you money. To get yourself up to speed with
Photoshop, Illustrator or other programs, you may need to invest multiple hours
of your time. Even then, there will be a lot that you won't be able to learn
and you would have wasted hours of time where you could have been productive.
A graphic designer has
spent so much more time in the necessary programs. You could never hope to
catch up. This is the same as someone new in your field having a hard time
catching up to you. You wouldn't expect someone new to your field to do
something perfectly after just a few hours of basic training and you can't
expect that you will be able to design something that is perfect in that amount
of time either. A graphic designer knows how to navigate through these programs
and move forward in a timely manner.
- It will help
everything look polished and professional.
By using a graphic
designer, you can be sure to receive a polished and professional product.
Designers are well-versed in design theory, color theory, and grids and ratios.
They studied how to put together print and online materials. Designers
have the best eye visually and take the guesswork out of it for you.
- Your marketing
materials will be consistent and help build your brand.
Graphic designers will
use fonts and colors that are consistent and complement each other. Again, they
know how to put things together that work together and help to build brand
loyalty.
- It will help you
stand out from your competitors.
If you use a template
to design your work, whether it be something you bought online or a template
you use in a program, it will look like everyone else's. Don't you want your
company to stand out? A graphic designer will produce original work for you and
ensure that you aren't violating any copyright laws. The same can't be said if
you pull images from Google. That could get you into trouble.
- Graphic designers
can see things in a different way.
Your company is extremely
important to you. You may be more emotionally involved than you realize. As
with many things, having an outside perspective can only be good for you. This
person will be able to notice things that you may not have. A graphic designer
can step back from the project and look at it objectively.
- They can help you
execute what you have in your head.
You probably have a
vision in mind for what you want your materials to look like, but trying to get
there on your own could be very difficult. A graphic designer can help you
express what it is you're looking for and also act as a collaborator to help
you find the best ways to realize your vision. This person is an expert in what
they do and can help design something that not only fits with your vision, but
that will prove to benefit your company from a marketing and sales perspective.
It's about giving your company the best image it can so you can be as
successful as you want to be.
Hiring a graphic
designer isn't about admitting that you aren't up to designing your own
materials. It's about giving your company the best start it can have. You are
investing in your company's brand and its future by consulting with a professional.
